Range–Vision
n. the conceivable list of options available expressed as breadth and depth respectively.
Range speaks to the vocabulary the actor possesses. It is not necessarily a list of words, but rather the known or believed current options of an unfolding situation. If you are asked to “stretch” physically, the average Joe will know that they have a different range of motion than their neighbor who is a gymnast. If you ask a peer to solve a problem, they will look to their bag of imaginable solutions. This is their range. In that moment, they are not able to stretch any further to see alternate possible options.
Vision is the individual’s prediction, or self-awareness of future range. The gymnastics coach might think, “I can see you will be able to do the back-handspring some day in the future if you follow this training routine.” Teachers, coaches, and leaders of all types are called upon to demonstrate vision. Designers and actors alike possess range and vision. Design education is deeply focused on expanding both range and vision. Design practice benefits when this focus is turned toward the experiencing actor.
Service design operates in the realm of emergent and dynamic relationships – among people, between people and things, and between those differently situated. Relationships in service design are also created by imaginations of what things, spaces, places, and people could or should do in the future, and how access to those futures are framed. (Agid & Akama, 2018, p. 800)
A service designer can “visualise, express and choreograph what other people can’t see, envisage solutions that do not yet exist, observe and interpret needs and behaviours and transform them into possible service futures, and express and evaluate, in the language of experiences, the quality of design” (Service Design Network, 2005). (Holmlid & Hertz, 2007, p. 2)